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Vodafone Italia S.p.A.
Public Limited Company
IndustryTelecommunications
Founded
  • 1995 (Omnitel Pronto-Italia S.p.A.)
  • 2003 (Vodafone Omnitel N.V.)
  • 2013 (Vodafone Omnitel B.V.)
  • 2015 (Vodafone Italia S.p.A.)
Headquarters
Ivrea (TO)
Italy
Key people
  • Aldo Bisio (CEO)
  • Pietro Guindani (Chairman)
ProductsMobile telephony, Fibre optic communication, ADSL and telephony
Revenue 46.4 billions £
7 billions £
Number of employees
6.771 (2016)
ParentVodafone (100%)
Websitewww.vodafone.it

Vodafone Italia S.p.A. (former Omnitel Pronto-Italia and Vodafone-Omnitel N.V. now branded Vodafone Italia) is an Italiantelephone company, which has approximately 26,000,000 mobile customers with a market share of 29,5% (placing itself just behind TIM) and 2,300,000 customers on fixed lines with a market share of 10,2% (behind Telecom Italia and Infostrada). Vodafone Italia is a fully owned subsidiary of Vodafone Group plc (100.00%). The display name of Vodafone is: vodafone IT

  • 2Network and coverage (Italy)
    • 2.1Mobile network
  • 3Customers (in Italy)
  • 4Public Image

History[edit]

In December 1995, Omnitel Pronto Italia launched its services in Italy. Omnitel was a mobile operator and Infostrada (today owned by Wind) was a fixed-line operator. They belonged to Olivetti and represented the first telephone alternative to monopolists TIM and Telecom Italia.

Original majority owner Olivetti sold its interest in Omnitel and Infostrada to the German consortium Mannesmann (which had been a minority shareholder since 1997) after Olivetti's took control of Telecom Italia, and thus TIM, in 1999. Mannesmann took control of Omnitel with a 53.7% equity stake.

The following year, Vodafone purchased Mannesmann, thus taking control of Omnitel and creating the joint-stock company Vodafone Omnitel N.V., legally resident in the Netherlands. The Vodafone brand was introduced as Omnitel-Vodafone in 2001, made the primary brand as Vodafone-Omnitel in 2002; finally the current name Vodafone Italia was introduced in 2003, dropping 'Omnitel' altogether. Vodafone Italy introduced the new Speechmark Logo only on 10 June 2007.

The company slogan varied from that of the international Vodafone campaign (Make the most of now) and was Life is NOW, but now is the same global one power to you. The company website was known as 190.it as 190 is the customer care number for Vodafone Italy. Starting from July 2008, the company URL has been changed from '190.it' to 'vodafone.it'. The company's spokesmodel from 1999 to 2006, for both Omnitel and Vodafone, was Australian model Megan Gale, which rose to fame thanks to these advertisings.[1]

Since taking over the company, Vodafone has introduced its suite of services in Italy, such as Vodafone live! and UMTS/HSPDA services, and has collaborated in partnership to launch of Mobile virtual network operators for other corporations.

In 2007, like in Spain, Vodafone Italy bought the Italian branch of Tele2,[2] renaming later as TeleTu in 2010, adding fixed-line network offers.

On 16 December 2013, Vodafone Omnitel N.V. changed its name to Vodafone Omnitel B.V., and became a limited liability company.[3]

On 23 November 2015, Vodafone Omnitel B.V. moved its legal residence back to Italy, changing its name to Vodafone Italia S.p.A. and becoming a joint-stock company again.[4]

The strategic plan Spring Vodafone provides coverage of 150 major Italian cities with its own fiber optic network (FTTC or FTTH depending on location), with the aim to achieve by the end of 2016 25% of the Italian population, or more than 7 million Italian households and businesses.

Network and coverage (Italy)[edit]

Mobile network[edit]

The mobile network of Vodafone Italy is made (since updated to 03/31/2016) from 19.919 physical sites, of which:

  • 17.613 base transceiver station GSM (2G)
  • 19.991 base transceiver station UMTS (3G)
  • 18.989 base transceiver station LTE (4G)

Through which it was possible to achieve the following coverage of national mobile network:

Station
NetworkFull SpeedCoverageSystemUpdate
Download ↓Upload ↑CitiesPopulation (%)TechnologyFrequencies used
2G99,8%GSM / GPRS / EDGE900 MHz / 1800 MHzFebruary 2017
3G14,4 Mbit/s384 kbit/s98%UMTS / HSDPA900 MHz / 2100 MHz
3.5G42,2 Mbit/s5,76 Mbit/s6.20090%DC-HSPA+March 2017
4G150 Mbit/s50 Mbit/s7.10097,3%LTE800 MHz
1800 MHz
2100 MHz
2600 MHz
December 2017
225 Mbit/s1.500LTE-Advanced
4.5G550 Mbit/s75 Mbit/s8Three-Carrier 256-QAM
800 Mbit/s2Quad-Carrier 256-QAM
Vodafone

International roaming[edit]

In addition, Vodafone Italy has signed international roaming agreements in 241 countries, also including Russia and India, for a total of 731 operators.
Of these, about 150 operators allow you to reach the 4G-LTE coverage in 100 countries worldwide (updated on 06/30/2016).


Fixed network[edit]

TechnologyFull SpeedCoverageTypologyUpdate
Download ↓Upload ↑
ADSL20 Mbit/s1 Mbit/sd.n.p.WLR
ADSL2+52% of the populationULL
Fibra FTTC
(VDSL2)
100 Mbit/s20 Mbit/s1.152 citiesVULADecember 2017
SLU
Fibra FTTH1 Gbit/s200 Mbit/sBari, Bologna, Cagliari, Catania, Genova, Milan,
Naples, Padua, Palermo, Perugia,
Turin and Venice
GPONDecember 2017

Thanks to the use of:

  • 1.254 sites ULL and 326 sites SLU
  • 19.000 ONU (cabinet) in fiber optic (FTTC)

Customers (in Italy)[edit]

Mobile Telephony[edit]

28,87 million mobile lines (for a market share of 29.4%)

19,51 million mobile lines consumer (25,6%) and 9,39 million mobile lines business (42,7%);
18,67 million mobile lines rechargeable (25,4%) and 10,15 million mobile lines prepaid (41,1%);

9,0 million lines of 4G network

Fixed Telephony[edit]

2,31 million of total fixed lines (for a market share of 10.4%), of:

2,12 milioni fixed line broadband ADSL and Fiber (for a market share of 13,6%).
700.000 fixed line fiber

M2M[edit]

5,8 million SIM (of which 47% is used in applications of info-mobility and Smart Card)

Source: Osservatorio trimestrale sulle Telecomunicazioni (Aggiornato al 30 settembre 2015)

Public Image[edit]

Spot Music Discography[edit]

YearArtistSong
1999CherBelieve
2000Monica AndersonMaria
RoxetteStars
Roy OrbisonYou Got It
2001SoniqueSky
GazosaWWW Mi piaci tu
The NiroRock With You
AnastaciaPaid My Dues
2002ShakiraWhenever, Wherever
JamiroquaiLove Foolosophy
The Dandy WarholsBohemian Like You
SugababesRound Round
2003Simply RedSunrise (Remix)
Simple MindsDon't You (Forget About Me)
DidoWhite Flag
2004Lionel RichieJust for You
Vasco RossiCome Stai
KeaneEverybody's Changing
2005MobyLift Me Up
James BluntHigh
Rolling StonesStreets of Love
2006The TurtlesHappy Together
Leningrad Cowboys
EuropeThe Final Countdown
LigabueHappy Hour
Gnarls BarkleyCrazy
2007BlondieCall Me
Sister SledgeWe Are Family
MinaIl cielo in una stanza
Adriana CaselottiWhistle While You Work
2008Tears for FearsSowing the Seeds of Love
Petula ClarkCall Me
Sofia LorenZoo Be Zoo Be Zoo
Edoardo VianelloAbbronzatissima
Village PeopleGo West
Andrea True ConnectionMore, More, More
AA.VV.Whistle while you Work
2009D. D. Sound1-2-3-4 Gimme Some More!
Malika AyaneFeeling Better
Lùnapop50 Special
Umberto TozziTi amo
Robbie WilliamsBodies
2010The NoisettesNever Forget You
Eliza DoolittleSkinny Genes
Frank SinatraWhen You're Smiling
2011Martin Solveig & DragonetteHello
Catalin JosanDon't Wanna Miss You
OasisWhatever
Ferdinando ArnòIf Today
2012Ferdinando ArnòYour Story
Gianni MorandiScende la pioggia
Raffaella CarràTuca Tuca
Of Monsters and MenLittle Talks
2013PinkTrue Love
2014Saule ft. Charlie WinstonDusty Men
Rolling StonesShe's a Rainbow
2015SiaChandelier
The KolorsEverytime
2016The KolorsEverytime
2017GemeliersPer incontrarti ancora
AlexiaHappy
Imagine DragonsThunder
Paloma Faith ft. SigmaChanging

References[edit]

  1. ^Un'australiana di 23 anni la ragazza dello spot con i tasti del telefonino come impronte digitaliArchived October 2, 2015, at the Wayback Machine, Page 19 (16 April 1999) - by Veneziani Maria Teresa, Corriere della Sera
  2. ^'Archived copy'. Archived from the original on 2010-01-08. Retrieved 2010-01-13.CS1 maint: Archived copy as title (link)
  3. ^'Archived copy'. Archived from the original on 2014-08-12. Retrieved 2016-09-15.CS1 maint: Archived copy as title (link)
  4. ^'Archived copy'. Archived from the original on 2016-12-01. Retrieved 2016-09-15.CS1 maint: Archived copy as title (link)

External links[edit]

  • Official website(in Italian)
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Vodafone_Italy&oldid=911702929'
Vodafone Italia S.p.A.
Public Limited Company
IndustryTelecommunications
Founded
  • 1995 (Omnitel Pronto-Italia S.p.A.)
  • 2003 (Vodafone Omnitel N.V.)
  • 2013 (Vodafone Omnitel B.V.)
  • 2015 (Vodafone Italia S.p.A.)
Headquarters
Ivrea (TO)
Italy
Key people
  • Aldo Bisio (CEO)
  • Pietro Guindani (Chairman)
ProductsMobile telephony, Fibre optic communication, ADSL and telephony
Revenue 46.4 billions £
7 billions £
Number of employees
6.771 (2016)
ParentVodafone (100%)
Websitewww.vodafone.it

Vodafone Italia S.p.A. (former Omnitel Pronto-Italia and Vodafone-Omnitel N.V. now branded Vodafone Italia) is an Italiantelephone company, which has approximately 26,000,000 mobile customers with a market share of 29,5% (placing itself just behind TIM) and 2,300,000 customers on fixed lines with a market share of 10,2% (behind Telecom Italia and Infostrada). Vodafone Italia is a fully owned subsidiary of Vodafone Group plc (100.00%). The display name of Vodafone is: vodafone IT

  • 2Network and coverage (Italy)
    • 2.1Mobile network
  • 3Customers (in Italy)
  • 4Public Image

History[edit]

In December 1995, Omnitel Pronto Italia launched its services in Italy. Omnitel was a mobile operator and Infostrada (today owned by Wind) was a fixed-line operator. They belonged to Olivetti and represented the first telephone alternative to monopolists TIM and Telecom Italia.

Original majority owner Olivetti sold its interest in Omnitel and Infostrada to the German consortium Mannesmann (which had been a minority shareholder since 1997) after Olivetti's took control of Telecom Italia, and thus TIM, in 1999. Mannesmann took control of Omnitel with a 53.7% equity stake.

Crackare Vodafone Station Italia Free

The following year, Vodafone purchased Mannesmann, thus taking control of Omnitel and creating the joint-stock company Vodafone Omnitel N.V., legally resident in the Netherlands. The Vodafone brand was introduced as Omnitel-Vodafone in 2001, made the primary brand as Vodafone-Omnitel in 2002; finally the current name Vodafone Italia was introduced in 2003, dropping 'Omnitel' altogether. Vodafone Italy introduced the new Speechmark Logo only on 10 June 2007.

The company slogan varied from that of the international Vodafone campaign (Make the most of now) and was Life is NOW, but now is the same global one power to you. The company website was known as 190.it as 190 is the customer care number for Vodafone Italy. Starting from July 2008, the company URL has been changed from '190.it' to 'vodafone.it'. The company's spokesmodel from 1999 to 2006, for both Omnitel and Vodafone, was Australian model Megan Gale, which rose to fame thanks to these advertisings.[1]

Since taking over the company, Vodafone has introduced its suite of services in Italy, such as Vodafone live! and UMTS/HSPDA services, and has collaborated in partnership to launch of Mobile virtual network operators for other corporations.

In 2007, like in Spain, Vodafone Italy bought the Italian branch of Tele2,[2] renaming later as TeleTu in 2010, adding fixed-line network offers.

On 16 December 2013, Vodafone Omnitel N.V. changed its name to Vodafone Omnitel B.V., and became a limited liability company.[3]

On 23 November 2015, Vodafone Omnitel B.V. moved its legal residence back to Italy, changing its name to Vodafone Italia S.p.A. and becoming a joint-stock company again.[4]

The strategic plan Spring Vodafone provides coverage of 150 major Italian cities with its own fiber optic network (FTTC or FTTH depending on location), with the aim to achieve by the end of 2016 25% of the Italian population, or more than 7 million Italian households and businesses.

Network and coverage (Italy)[edit]

Mobile network[edit]

The mobile network of Vodafone Italy is made (since updated to 03/31/2016) from 19.919 physical sites, of which:

  • 17.613 base transceiver station GSM (2G)
  • 19.991 base transceiver station UMTS (3G)
  • 18.989 base transceiver station LTE (4G)

Through which it was possible to achieve the following coverage of national mobile network:

NetworkFull SpeedCoverageSystemUpdate
Download ↓Upload ↑CitiesPopulation (%)TechnologyFrequencies used
2G99,8%GSM / GPRS / EDGE900 MHz / 1800 MHzFebruary 2017
3G14,4 Mbit/s384 kbit/s98%UMTS / HSDPA900 MHz / 2100 MHz
3.5G42,2 Mbit/s5,76 Mbit/s6.20090%DC-HSPA+March 2017
4G150 Mbit/s50 Mbit/s7.10097,3%LTE800 MHz
1800 MHz
2100 MHz
2600 MHz
December 2017
225 Mbit/s1.500LTE-Advanced
4.5G550 Mbit/s75 Mbit/s8Three-Carrier 256-QAM
800 Mbit/s2Quad-Carrier 256-QAM

International roaming[edit]

In addition, Vodafone Italy has signed international roaming agreements in 241 countries, also including Russia and India, for a total of 731 operators.
Of these, about 150 operators allow you to reach the 4G-LTE coverage in 100 countries worldwide (updated on 06/30/2016).


Fixed network[edit]

TechnologyFull SpeedCoverageTypologyUpdate
Download ↓Upload ↑
ADSL20 Mbit/s1 Mbit/sd.n.p.WLR
ADSL2+52% of the populationULL
Fibra FTTC
(VDSL2)
100 Mbit/s20 Mbit/s1.152 citiesVULADecember 2017
SLU
Fibra FTTH1 Gbit/s200 Mbit/sBari, Bologna, Cagliari, Catania, Genova, Milan,
Naples, Padua, Palermo, Perugia,
Turin and Venice
GPONDecember 2017

Thanks to the use of:

  • 1.254 sites ULL and 326 sites SLU
  • 19.000 ONU (cabinet) in fiber optic (FTTC)

Customers (in Italy)[edit]

Mobile Telephony[edit]

28,87 million mobile lines (for a market share of 29.4%)

Crackare Vodafone Station Italia Online

19,51 million mobile lines consumer (25,6%) and 9,39 million mobile lines business (42,7%);
18,67 million mobile lines rechargeable (25,4%) and 10,15 million mobile lines prepaid (41,1%);

9,0 million lines of 4G network

Fixed Telephony[edit]

2,31 million of total fixed lines (for a market share of 10.4%), of:

2,12 milioni fixed line broadband ADSL and Fiber (for a market share of 13,6%).
700.000 fixed line fiber

M2M[edit]

5,8 million SIM (of which 47% is used in applications of info-mobility and Smart Card)

Source: Osservatorio trimestrale sulle Telecomunicazioni (Aggiornato al 30 settembre 2015)

Public Image[edit]

Spot Music Discography[edit]

YearArtistSong
1999CherBelieve
2000Monica AndersonMaria
RoxetteStars
Roy OrbisonYou Got It
2001SoniqueSky
GazosaWWW Mi piaci tu
The NiroRock With You
AnastaciaPaid My Dues
2002ShakiraWhenever, Wherever
JamiroquaiLove Foolosophy
The Dandy WarholsBohemian Like You
SugababesRound Round
2003Simply RedSunrise (Remix)
Simple MindsDon't You (Forget About Me)
DidoWhite Flag
2004Lionel RichieJust for You
Vasco RossiCome Stai
KeaneEverybody's Changing
2005MobyLift Me Up
James BluntHigh
Rolling StonesStreets of Love
2006The TurtlesHappy Together
Leningrad Cowboys
EuropeThe Final Countdown
LigabueHappy Hour
Gnarls BarkleyCrazy
2007BlondieCall Me
Sister SledgeWe Are Family
MinaIl cielo in una stanza
Adriana CaselottiWhistle While You Work
2008Tears for FearsSowing the Seeds of Love
Petula ClarkCall Me
Sofia LorenZoo Be Zoo Be Zoo
Edoardo VianelloAbbronzatissima
Village PeopleGo West
Andrea True ConnectionMore, More, More
AA.VV.Whistle while you Work
2009D. D. Sound1-2-3-4 Gimme Some More!
Malika AyaneFeeling Better
Lùnapop50 Special
Umberto TozziTi amo
Robbie WilliamsBodies
2010The NoisettesNever Forget You
Eliza DoolittleSkinny Genes
Frank SinatraWhen You're Smiling
2011Martin Solveig & DragonetteHello
Catalin JosanDon't Wanna Miss You
OasisWhatever
Ferdinando ArnòIf Today
2012Ferdinando ArnòYour Story
Gianni MorandiScende la pioggia
Raffaella CarràTuca Tuca
Of Monsters and MenLittle Talks
2013PinkTrue Love
2014Saule ft. Charlie WinstonDusty Men
Rolling StonesShe's a Rainbow
2015SiaChandelier
The KolorsEverytime
2016The KolorsEverytime
2017GemeliersPer incontrarti ancora
AlexiaHappy
Imagine DragonsThunder
Paloma Faith ft. SigmaChanging

References[edit]

  1. ^Un'australiana di 23 anni la ragazza dello spot con i tasti del telefonino come impronte digitaliArchived October 2, 2015, at the Wayback Machine, Page 19 (16 April 1999) - by Veneziani Maria Teresa, Corriere della Sera
  2. ^'Archived copy'. Archived from the original on 2010-01-08. Retrieved 2010-01-13.CS1 maint: Archived copy as title (link)
  3. ^'Archived copy'. Archived from the original on 2014-08-12. Retrieved 2016-09-15.CS1 maint: Archived copy as title (link)
  4. ^'Archived copy'. Archived from the original on 2016-12-01. Retrieved 2016-09-15.CS1 maint: Archived copy as title (link)

External links[edit]

  • Official website(in Italian)
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Vodafone_Italy&oldid=911702929'